Build your Shopify business from zero.

A free, practical course covering how to find products worth selling, build a Shopify store that converts, and run Meta Ads that acquire customers.

Foundations & Products

Understand the business model, pick a niche, find a product worth selling, and get the accounts you need in place.

What dropshipping actually is, what it is not, and what the rest of this course is going to ask of you.

The main ways to sell online, how they differ on cash, risk, and margin, and which one you are choosing here.

How to pick a market you can actually compete in, and the niches that quietly kill new stores.

Where product ideas come from, and how to judge demand, competition, and margin before you commit.

Creating your Shopify account and getting through the signup decisions without guessing.

Registering a U.S. business entity so payments, banking, and ad accounts are in a real company's name.

Build a Shopify store that reads as a real business and converts the traffic you send it.

What you are building in this module and the order the store gets put together in.

Store settings, policies, shipping, and payments configured before anything customer-facing goes up.

Adding your products and installing a theme, then setting both up so the store looks like it belongs to someone.

Producing hero images for your product pages with ChatGPT instead of paying for a photoshoot.

The apps worth installing on a new store, and how to add each one step by step.

Configuring those apps so they help the sale instead of cluttering the page.

Installing Trackproof so order tracking is handled before your first customer asks where their parcel is.

Acquire customers with Meta Ads, from account setup through to reading what the numbers are telling you.

Business Manager, ad account, and payment method set up so you never lose access to your own assets.

What campaigns, ad sets, and ads each control, and which decisions belong at which level.

Building and publishing your first campaign end to end, with budgets you can afford to lose.

Which metrics mean something, which are noise, and when you have enough data to act.